CoMmuNitY
Water plays a crucial role in the production of tequila, acting as one of the three main ingredients alongside agave and yeast. It is an essential component throughout the production process, facilitating the extraction of flavors from the piña and contributing to the overall quality and character of the final product.
iSlA uRbAnA
We are proud to partner with Isla Urbana and donate a portion of our proceeds to install their environmentally, socially, and economically sustainable rainwater harvesting system. This system collects and cleans rainwater for households, schools, and health clinics in rural and urban Mexican communities.
Many of Mexico’s rural areas, especially those inhabited by indigenous populations, experience a concerning lack of potable water. Water sources are not easily accessible and ordering water via pipas (water trucks) is very expensive, plus the pipas often can’t reach the highlands. Since rural communities are highly marginalized, they must walk long distances to reach a water source and carry it back on steep trails. In some cases, people survive on using only 6 or 7 liters (1.5 or 1.8 gallons) of water per day. These combined issues lead to health problems, school dropouts, and fewer opportunities for women.
RurAl Systems
Isla Urbana works to install rainwater harvesting systems in areas of high necessity, such as the Wixárika communities in the Sierra of Jalisco, Mazatecas populations in Oaxaca, and with the Rarámuris in Chihuahua. To date, they have worked in 35 indigenous communities installing rainwater harvesting systems and conducting environmental education programs. their largest project is Ha Ta Tukari in Jalisco’s Wixárika Sierra, where since 2010 they have installed over 100 systems and supplied more than 3 communities with water.
